Social Media Resumes?

I found this article in American Libraries Direct about social media resumes. Some of you may have seen it if you receive the newsletter in your email. The resumes incorporate facebook, video, and other media rather than a traditional paper resume. Job-seekers certainly want to stand out, but a juicebox resume? Some are incredibly creative and no doubt would be eye-catching to recruiters, but do you think social media resumes are professional? They generally have a playful nature that could be discouraging to some conservative employers. Do you think that interactive resumes and artistic representations of qualifications would work for job-seekers outside of the fields of media, technology, and the arts?